DO NOT MISS OUT! AMAZING THINGS ARE COMING!

She Leads

 

As she leads herself, she paves the way for others to rise with her. 

Do you know you are ready for something more?

Hi, I´m Dani Watson, founder of She Leads. I´d like to start with my story as perhaps you can relate?


For years, I did what I "should" do, believing success came from climbing the corporate career ladder and proving my worth through relentless action.

And for a while, it worked.

On the outside, I had "made it," but inside, I was operating from stress and urgency.

When I transitioned into coaching I made six figures in my first year, but I was still stuck in the same masculine energy - pushing, hustling, exhausting myself.

I wanted more impact and financial success, but I also wanted a business that felt good.

Discovering Feminine Leadership changed everything.

It helped me redefine success, shifting from burnout to alignment.

Now, my masculine strategies support me, but they don’t run me - they create a foundation for me to lead with intuition, confidence, and ease.

Since then, I’ve helped thousands of women break free from the belief that struggle is the price of success.

My work has been featured in Forbes, where I’ve spoken about why Feminine Leadership is the future of sustainable success.

Now, I’m here to show you a new way to coach, lead, and thrive—without the burnout.

WELCOME TO 

She Leads

A membership for the woman who is ready to create an impactful  & fulfilling career or business within the coaching, personal development or wellness industry. 

  • Learn how to coach and lead with integrity and credibility. 
  • Build a successful business that supports you financially without operating from the outdated masculine model of stress & burnout. 
  • Connect with like-minded women ready to walk this path alongside you.
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  • Refine your coaching skills

    Learn different ways to work with your clients. Discover new coaching styles and modalities that help build your confidence to coach others.  
  • Create unshakeable confidence. 

    Overcome imposter syndrome and self-doubt. Learn how to move through fear to reach your full potential. 

  • Learn to lead from your feminine energy. 

    Discover how to create success, impact and wealth without the hustle, stress, or burnout.

  • Master your Money Mindset

    Break free from limiting beliefs around wealth, worthiness, and receiving. Shift from scarcity and fear to confidence and ease in making and holding money.
  • Build your network of like-minded women 

    Align with women that are ready to invest in themselves at a premium level without chasing or convincing.

  • Sustainable Business Strategies.

    Learn how to build a business that feels fulfilling, financially supportive, and in alignment with your values. 

What you get access to inside She Leads

Access all of your materials on your laptop OR learn on the go inside our She Leads App. Includes video lessons + workbooks.

Access our entire library of courses, workshops & resources to support you on your coaching journey. 

Join a sisterhood of women committed to their growth & expansion and ready to support you every step of the way. 

Receive exclusive discounts on our professional, accredited coach certifications with up to 50% off plus member bonuses.

Meet some of the women we have worked with.

We want to show you what is possible when you are doing the work you are meant to do. 

Serena Samra: Built a 6 Figure Coaching Business in her first 12 months. 

Within her first year of training with us Serena worked with 72 clients and generated over six figures in sales. Because of the success of her coaching, she was able to quit her job, buy a brand-new home and fund her dream wedding. 

Laura Chenery: Made £50k when she launched her first coaching program. 

Laura had closed down her beauty business unsure how she was going to put food on the table. Knowing she was meant for more, she took a leap of faith & joined the Academy. Just months later, Laura became an in-demand coach working with women globally.

Jenna O´Keefe: From cleaning toilets to earning multi 6 figures a year and featured in Stylist Magazine 

In 2019, Jenna was earning extra money as a cleaner as a way to pay off debts. The first month after getting certified with us, she made her first £10k.  She has since scaled her business to multiple six figures and has supported hundreds of women. 

Jessica Paul: Sold out her group coaching program generating £30k in one month. 

 Upon joining us, Jess launched a  group coaching program for actresses. Her program sold out within a week and she generated £30k. She is now working with clients across the world and travelling whilst taking her work with her. 

 
Florence Andrews: Launched her coaching program and made $40k

Florence took a big leap to join us taking out a loan to make her dreams happen. It felt scary, but she knew that this was her path. On launching her coaching program, Florence made $40k and today, her business continues to thrive.

 
Pippa Rice: Landed her dream coaching job as Head of Wellness for Burberry.

Pippa joined us unsure if she wanted to start a business but knowing she wanted to really make a difference with her work. Since getting certified as a coach, Pippa was able to land her dream role for fashion house Burberry as Head of Wellness.

 
Alison Dee: Quit her toxic job & published a book.  

Alison joined us when she was desperate to leave her toxic workplace. Not only did she achieve this, but she also became a published author with an Amazon Best Seller.

 
Ciara Hendrickson: Got certified with us & joined our team of coaches.

Ciara joined our program and got certified as a coach then went on to join our team of coaches. Her goal is to provide coaches in training with the support, resources, and opportunity to elevate their skills, define their unique coaching power and magnify their impact. 

 
OUR SATISFACTION GUARANTEE

No contract. Cancel at any time. 

If you join She Leads & decide it isn´t for you cancel your membership easily from inside your members portal.

Select an option & choose your investment in yourself. 

Choosing to join She Leads is a powerful declaration of your worth, your growth, and your future. By investing in yourself, you’re not just gaining skills; you’re stepping into the next level of your success, impact, and leadership.

MONTHLY MEMBERSHIP

PAID MONTHLY. CANCEL ANYTIME.

£20/MONTH

  • Access to all of our online Courses and Workshops
  • Access to the She Leads learning portal via your laptop OR learn on the go inside our She Leads App. 
  • Access to our private community for female coaches
  • Coach Certification Member Rates & Member Bonuses

  • New workshops added regularly with Dani & guest experts.
I'M READY TO JOIN →

YEARLY MEMBERSHIP

TWO MONTHS FREE. CANCEL ANYTIME.

£200/YEAR

  • Access to all of our online Courses and Workshops
  • Access to the She Leads learning portal via your laptop OR learn on the go inside our She Leads App. 
  • Access to our private community for female coaches
  • Coach Certification Member Rates & Member Bonuses

  • New workshops are added regularly with Dani & guest experts.
I'M READY TO JOIN →

Some of the courses & workshops available inside She Leads

Learn a framework for how to coach how to attract clients and how to  build a successful online coaching business. 

Learn a powerful framework for how to coach your clients as a Self Love Coach using a powerful framework called the SHIFT method. 

Discover the principles of Feminine Leadership and how to confidently coach female business owners, CEOs & professionals into their next level of success and leadership.  

Break free from limiting beliefs around wealth, worthiness, and receiving. Shift from scarcity and fear to confidence and ease in making and holding money.

Learn how to apply the Law of Attraction into your life and how to bring this work into your coaching. 

Learn a proven system for attracting clients as a coach that is systemised, automated and scaleable. 

Learn how to use somatics in your coaching to address the deeper layers where fear, trauma, and unworthiness are stored. 

Discover the power of subconscious reprogramming and learn how to rewire limiting beliefs at the root, creating lasting change.

What set She Leads apart?


Traditional coaching methods, rooted in a masculine, goal-oriented approach, often don´t work for women. We believe in a different way....

 Traditional coaching focuses on changing our thoughts and perspectives, but so much of what holds us back isn’t conscious. We use proven techniques to rewire limiting beliefs at the root, creating lasting change.

Most coaching models focus solely on mindset, but true transformation must happen in the body too. Somatic approaches and nervous system regulation address the deeper layers where fear, trauma, and unworthiness are stored. 

A lot of coaching overemphasises action but the root of most struggles is self-worth, not strategy. Instead of pushing through self-doubt we focus on creating deeper self-worth to help women move towards their desires with confidence.

We honour both research-backed methods and the power of energy, alignment, and manifestation. Neuroscience and epigenetics meet the Law of Attraction, creating a deeply transformative approach that bridges logic and soul.

Feminine energy in coaching shifts away from the traditional masculine model of constant pushing, rigid strategies, and outcome-driven success. Instead, it embraces intuition, embodiment, and flow. 

Trauma-informed coaching recognises how past experiences shape beliefs, behaviours, and nervous system responses. This method prioritizes safety and emotional regulation ensuring that change happens in a way that feels supportive rather than triggering or overwhelming.

Frequently Asked Questions

This is for you if...

  • You want to become the best coach you can be and serve clients at the highest level of service, professionalism and integrity.
  • You are ready to make a big impact & create a business that is fulfilling AND profitable. 

  • You are done with struggling or hustling & want to create success in a more sustainable way.

  • You want to connect with coaches who are committed to growth & who inspire you to think bigger. 

This is not for you if...

  • You are looking for a quick fix. Coaching is not a get rich quick scheme. This program is for those who are committed to building long term & sustainable growth. 
  • You are not willing to get out of your comfort zone. 
  • You feel like you can do it alone & are not willing to accept the support or mentorship of others. 
  • Your only motivation is making money. We want to work with women who want to really make a difference & help others. 
OUR SATISFACTION GUARANTEE

No contract. Cancel at any time. 

If you join She Leads & decide it isn´t for you cancel your membership easily from inside your members portal.

Select an option & choose your investment in yourself. 

Choosing to join She Leads is a powerful declaration of your worth, your growth, and your future. By investing in yourself, you’re not just gaining skills; you’re stepping into the next level of your success, impact, and leadership.

MONTHLY MEMBERSHIP

PAID MONTHLY. CANCEL ANYTIME.

£20/MONTH

  • Access to all of our online Courses and Workshops
  • Access to the She Leads learning portal via your laptop OR learn on the go inside our She Leads App. 
  • Access to our private community for female coaches
  • Coach Certification Member Rates & Member Bonuses

  • New workshops added regularly with Dani & guest experts.
I'M READY TO JOIN →

YEARLY MEMBERSHIP

TWO MONTHS FREE. CANCEL ANYTIME.

£200/YEAR

  • Access to all of our online Courses and Workshops
  • Access to the She Leads learning portal via your laptop OR learn on the go inside our She Leads App. 
  • Access to our private community for female coaches
  • Coach Certification Member Rates & Member Bonuses

  • New workshops are added regularly with Dani & guest experts.
I'M READY TO JOIN →